I successfully completed each article, podcast and video posted for the first week. Proud of myself for having time to do so. My goal this week was to get used to Twitter and Blogger since its been so long since I used them (I still cannot figure out how to update my Twitter picture from over 3 years ago!).
Gil & Frank - The most interesting podcast on the transformation of the newspaper industry. I completely agree with their opinions. As a 20-something male I do not have any newspaper subscriptions. Instead, I use Google Reader to aggregate all the news banks that are relevant to myself. Why wait up to a week to see something in print when I can see it almost realtime through online media? While I never really got into HuffPo, there are many new distribution channels available. Not only is this beneficial for people on the go, it also helps marketers customize their advertisements to get the best ROI.
I am working on starting my own business so looking at online news distribution channels is critical to understand where my target market looks for similar type products and places to market.
Across the board, whether its newspapers (Google Reader), books (Kindle), music (Pandora) or social networking (LinkedIn), it is clear that people are demanding customization of their products with rich content.
Seems that you made a good decision to leave the newspaper. While the demand for news won't disappear, the mode of transmission/delivery is undergoing tremendous changes and there will continue to be disruption for some time.
ReplyDeleteFrank